Siemens - Ingenuity for Life

Pure Electric

E-Scooter and E-Bike Manufacturer in the UK, on a mission to change urban transport for the better.

The Pure Electric team is on a mission to fix urban transport. For cities, for people and for the planet.

Pure Electric engineer world-class e-rides. Low-cost, low-carbon solutions that counteract traffic congestion, air pollution and soaring travel costs.


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Products that are changing the world

Pure Electric are a leading specialist for big energy rides and fully charge every commute with a wide range of electric scooters, electric bikes, and e-accessories.

Founded by entrepreneur Adam Norris, and his passion for game-changing alternative technology, Pure’s goal is to make rides that make a difference to people’s lives. Creating clever solutions to real travel problems, that empower everyone to take control of their commute, swerve gridlock, get there faster, or simply enjoy a moment to themselves on the morning ride.

By reducing our reliance on cars and public transport, we can all do our bit for the environment, lowering air pollution and minimising congestion, creating a cleaner, better planet for all, and keeping us fit while we do it.

Win, win, right?

Pure Electric Range

Introducing the Pure Advance Range


What Customers Say about Pure Electric

Pure Flux One Electric Hybrid Bike

Great bike took it for its first spin and cant believe how easy it is to get around. Having a motor on the bike takes out all the hard work

London B

Verified, collected by Pure Electric UK

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Pure Air Electric Scooter 2nd Gen

Superb bike for the price. Like it so much, thinking of buying another for the family.”

Mark G

Verified, collected by Pure Electric UK

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Pure Free City Unisex Electric Hybrid Bike

Absolutely love my e-bike, don’t think I’d ever go back to a normal bike after this


Verified, collected by Pure Electric UK

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