Managing requirements
When the end-user is at the center of your business, as it is in the Consumer Goods industry, it is crucial to not lose contact with his requirements. Products that can’t perform as advertised or result from misread market demand illustrate the consequences of failing to incorporate requirements into the product development process. In fact, many market opportunities are lost by the inability to identify, capture, manage and implement asset requirements are common. Litigation, severe penalties, and lost market share are some of the costs of not maintaining and validating asset and customer requirements.