Consumer products and retail companies must transform to handle dramatic shifts in the market. Globalization, increased regulatory demands, mobile commerce and changes in consumer behavior are driving consumer products companies to redefine speed-to-market and the required agility of supply chains. Companies can no longer manage complexity without a digital business imperative.
Consumers want unique new designs immediately delivered to their door. Companies in the consumer product and retail industry must be able to have the flexibility to deliver customized products for an individual at the cost of scale while delivering billions of units to the mass market.
Companies that have invested in digitalization solutions are using CAD, AI, machine learning, and blockchain to deliver new intimate consumer experiences. The possibilities for new business models are endless with digitalization in footwear, apparel and accessories.
Discerning sporting goods consumers want personalized products and highly specialized designs. The toy market demands new products every day. Consumers increasingly expect products with connectivity (IoT) and analytics, and look for experiences instead of just products. In response, consumer products and retail manufacturers are being forced to adopt new methods and materials across the value chain, from design through manufacturing.
A successful consumer product arises from a careful analysis of market trends and customer demands. Designers must consider factors such as market regulations, costs, the results of similar products, and the requirements for an efficient and cost-effective production process. It can become quite challenging to manage all of these requirements.
Organisations must have an effective requirements management solutions to integrate consumer needs throughout the product lifecycle. As a result, consumer products and retail companies are able to better communicate product data, trends and changes to other teams and wider stakeholders.
The consumer product and retail industry has never been more competitive, making the need for agility and resilience at the enterprise level essential. That’s hard to achieve when information your company relies on is stored in many uncontrolled locations, and often in incompatible formats.
Whether you produce home or office goods, or make sporting goods and toys products, a lifecycle approach to managing technical information will improve the way your people work. Our Siemens software offer industry-leading solutions that will improve processes, drive productivity and enhance innovation.
Dr. Martens realizes innovation with Teamcenter. A single source of data helps iconic footwear manufacturer support global manufacturing and ensure product quality.
As a result of investing in Siemens solutions, Dr Martens have:
Global access to accurate product data
Increased quality, competitive advantage and innovation
Until about 20 years ago, the company had designed their clubs mostly by trial-and-error with lots of prototypes. Callaway Golf turned to Siemens to provide the tools to their engineers, designers and machinists to overcome these challenges, specifically using NX CAM to make pushbutton prototypes, and all use Teamcenter software to manage the entire process.
Founded in 1893, Kesslers have a proud and long-standing heritage of quality, service and innovation. As a business that has achieved sustained, organic, growth they attribute their success to the passion of their people, currently totalling over 200 experienced retail design and manufacturing experts connected with Siemens Teamcenter and NX.
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